First Hijab & Jilbab collection for Jaan Couture
Jaan itself is a 40 year old business, so as a child I have grown up with fashion and seen how hard my dad Bubli Malik's works to ensure his collections are unique. However, I knew Jaan was lacking something. Although it caters for every occasion and most people, there simply wasn't anything glamorous for women who prefer to be modest. In fact, that's something that's been missing in Asian fashion across the board.